Beer branding, packaging and promotion
The project brief was to create a brand, packaging and promotional items for a new microbrewery-beer. My concept evolved around fishing, which I associate with beer. My objective was to create craft beer packaging that ad to the brand by focusing on consumer insights. Form follows function. For example, the bottle tops are white, so you don't knock over your beer when it gets dark and you can rest your fishing rod on the secondary packaging.
The project brief was to create a brand, packaging and promotional items for a new microbrewery-beer. My concept evolved around fishing, which I associate with beer. My objective was to create craft beer packaging that ad to the brand by focusing on consumer insights. Form follows function. For example, the bottle tops are white, so you don't knock over your beer when it gets dark and you can rest your fishing rod on the secondary packaging.
