Boom Gaming Bingo Games (Character, Beach, Boom, and Dog) Persona:
The Problem: Boom Developers did NOT relate to the clients we build games for. Many development decisions were being made based on the preferences of the Developers, many of which are yoiung (20-25) and gamers. Without a clear understanding of who they are developing for, it became increasingly clear that we needed Persona's. We needed to understand how our bingo users play games, their motivations and their fears.
The Journey: Initilally I interviewed project participants and stakeholders to assess all current assumptions about our users. These people included Devs, the CTO and the CEO of Boom Gaming.
I then created a segment of the "types of users" in our market space and set up interviews with approx 3-5 people in each segment. I ended up speaking with 19 people within our assumed user types at Retirement Communities, Bingo Halls, and Casino's. Each "interview" consisted of some questions, a demonstration, and observation of them interracting with our software.
Durring each interview, I took extensive and exhaustive notes about answers to questions, reactions, what they did and how they did things.
From each interview, I put together my findings onto separate cards for sorting. I sorted the cards into common observations and gave each group of common observations a group title. I then repeated the card sorting activites with in each group to establish any sub group common themes.
Solution: Based on this, I built the primary persona for Boom Gaming Bingo Games (shown above). I then added some details to the persona to make it is little more personal and crafted a template for our Personas.