Served as lead art director working with a team of other designers and programmers in the comprehensive redesign of KBB.com. Our job was to brings clarity to the No. 1 visited automotive information site, making it significantly more user friendly. With the Internet impacting nearly half of all vehicle pricing and make/model decisions among car buyers, changes were made to help car buyers more easily find information they are looking for during their vehicle research and decision process. The new design also conveys the heritage, trusted brand and 78 year history behind Kelley Blue Book.