NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. While they support more than 90% of American households, their website did not reflect the cutting edge nature of their members and the entertainment they provide.
TRANSFORMING THE WAY AN INDUSTRY TELLS ITS STORY.
As a non-traditional public policy agency, not on Capitol Hill, NCTA got a fresh perspective to their very specific needs and were provided with work that cuts through the clutter of political and issue based advertising. Bright colors against large photography and darks help contrast and highlight content. Flexible modules help create a dynamic workspace for NCTA to highlight its viewpoints on topics sourrouding the telecom industry.