ATTRIBUTES
SUSTAINABILITY - FUNCTIONALITY - ORGANIC - LOCAL - NO-FUSS - NATURAL -
GREEN - EFFICIENCY - FRESH - ENVIRONMENTAL - RECYCLING - HOMESTYLE -
SOULFUL - RUSTIC - SEASONAL
PERSONALITY
CONFIDENT - CLEVER - PROFICIENT - INVENTIVE - SAVVY - SEASONED -
STREET-WISE - INGENIOUS - PRACTICAL - UTILITARIAN
CONCEPT
FORM FOLLOWS FUNCTION
NO DESIGN AS DESIGN
RESTAURANT AS A BACKDROP TO GREAT FOOD
