I designed a branding system that represented my style, and that could be translated into a logo, business cards, a resume, envelopes, coverletters, and an invoice.
The logo is a brushed handtype, which represents my fine art background, which is often used inconjunction with my designs. I also used ink pen and highlighter elements to further this concept, and to represent my tactile and hands-on approach. The logo also conveys movement and energy, which are two elements I like to bring into my designs.
For the typographic elements, I wanted to keep it very clean and straightforward, as a contrast to the elements mentioned above. Also, I mainly used a monochromatic color scheme with a pop of green to create vibrance and contrast within the design.
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