We weaved a script around the footage that was shot behind the scenes at the various Vogue Empower magazine cover shoots and created a Video that was used for the launch of the song created by AR Rahman.
The Video was also used on television and across cinema halls to inform people that the issue of magazine hightlighting empowerment was on stands.
#VogueEmpower: Women through Ranbir Kapoor's lens
The Bollywood star joins Kangana Ranaut, director Vinil Mathew, Tanya Dubash of Godrej and Tata's Farzana Haque in support of #VogueEmpower.
Vogue India's larger-than-life fashion shoot for the seventh anniversary issue brings together more than 50 of India's best designers. These are people who often work with women and design for them. Listen to their thoughts on fashion as an empowering agent.
The #VogueEmpower fashion designers see red
"Nobody empowers anybody. It's most important that you empower yourself," says designer Arjun Saluja. More designers like Manish Arora, Malini Ramani and Suneet Varma tell us what empowerment means to them.
Developed a website as the anchor point for Vogue Empower, featuring close to 182 pledge makers, 72 brands for charity, online donations and videos developed for the cause by leading filmakers.
