In 2013, the young agency 20Something quite a statement and try something : Why create a very complicated website for each content, when there is a dedicated social network for every content ? So I create a sort of Hub website, with a link for every king of content they used.
The more button show some important informations, and the actual young/internship team.
On mobile device, buttons open links in the associate app if installed, or mobile-website if not.