What I think about when I design.

Instance,All new design project.Keyword is "Smart Top",I will define and develope.

I try to build the relation between customer emotion and product.

And think about what's the trend of product.

Research what's "Smart Top" and study the current products' evolution.

Smart  Top likes a medium,people can get or save the data what they need.

What's the resonable structure for user?

I study the features on target user group.

Prepare enough data,I start to develop ideas on sketch.

Here's now.Below is the detail for this design.

Second instance, keyword is "Smart AIO" & "Smart Tablet".

Customer is DELL,I want to find what's DELL first,key elements will help me to design.

DELL's position and product trend on market. 

List the design elements for DELL.

Research user group.

The features for user.

Sketch developement.

Smart AIO for student.

Smart Tablet for student.