This project was based around a new branding campaign for the Univeristy of Reading. The campaign was suitable for an open day, and to inspire prospective students.
 
Working as part of a group, we created a campaign based around the idea of 'EXPLORE' and took different aspects of the university to explore. The project also involved working within strict brand guidelines to create a new image that fitted with the university brand and look.
 
I was responcable for creating the following mockup and prototypes.
Above - Protoypes of mobile optimised web pages accessed via QR codes around the univeristy campus on the open day.
Above - A website mock up, introducing the campaign to prospective students, and leading to sign up for the open days. 
Above - Examples of hoe the campaign could be carried forward into univeristy literature to futher extend the EXPLORE concept.
UoR Campaign
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UoR Campaign

A new branding campaign for the University of Reading
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Published:

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