Seven Deadly Sins
A voyeuristic review of our sinful behaviors in the digital realm, Seven Deadly Digital Sins explores how the iconic seven deadly sins translate in a technical age, asking us to reflect on how we feel about these questionable behaviors online, and confess if we too engage in them.
Through videos, custom illustrations, elegantly written stories and interactive polls with real-time infographics, this variety of content hovers weightlessly in an organic, faux-3D environment. Related content reorganizes itself upon interaction, allowing the user to explore and consume content thematically based on each sin, from the gluttony of Instagramming food to the lust of extramarital online dating. The taboo nature of each story and video begs for self-reflection, allowing users to ruminate on the digital age and how we each contribute to it within a highly interactive digital piece.
Jam3 built a custom 3D rendering engine that uses CSS 3D transformations, rendering entirely in the DOM. Additionally, all of the infographics were custom built on canvas for maximum performance. Built fully responsive, the experience delivers a seamless site across devices achieved with HTML, JS and CSS. A custom video player was built, and UI to handle all of the video content.