Rodolfo's Pizzeria has been in business for almost 40 years and they felt it was time to re-vamp their image. The idea behind the design was to make the establishment look like it's been around for years yet stay modern in their approach. I tried to implement the pizza mark in different ways including a wallpaper pattern that can also be used on placemats under the plates. It was a blast to design this logo, it was challenging because I was hungry 90% of the time. I hope the people that view this project feel the same, that would mean my mission has been accomplished.