Brand development "Impression"  - 100% integrated project developed by a group of students of the Higher School of Branding. The tasks addressed in the design: research, positioning strategy, the platform of the brand, verbal identity, corporate branding, and development of the brand style in communications.

 

Design team:
Project Manager: Yana Sizova
Strategist: Nataly Mironova
Manager: Dmitry Vidyapin
Art Director: Vyacheslav Vidyapin
Curators of the project: Sergey Lelikov, Alexander Demenko, Andrey Kozhanov