NIRI-Houston // Event Brand Creation // Program
Create a powerful event theme, identity and promotional materials to pump people up for the 2013 National Investor Relations Institute (NIRI) Southwest Conference. Attendees are not passive observers—throughout the conference they flex both physical muscles (group exercise in the morning) and mental muscles (break-out sessions throughout the day). So [IR]ON was a natural conceptual tie to move investor relations professionals to register and attend.
Origin created the [IR]ON concept and designed the entire brand program, including event website with registration, direct mail campaign, email campaign, presenter templates, promotional business card, and event apparel. The consistency and thought given to each brand element did so much more than announce an annual event—we really gave the conference its own voice.
CLIENT / NIRI-Houston
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGN DIRECTOR / Michelle Coffey
DESIGNER / Lucie Pognonec
DEVELOPER / MUZE / Dan Meza