BREW PRINT
Branding & App Design
 
BrewPrint is an in-progress 3D printing app that will allow users to manage their print jobs, buy and organize models, and reward usage with "BrewCoins" that can be used to purchase more filament in their store. For the brand identity, they wanted something fresh, energetic, people friendly, and approachable -- something that would help make the technology feel more accessible, easy to understand, and also fun to use. The playful organic hand-drawn lettering was inspired by contemporary beer branding and craft breweries, while the nice clean lines of the symbolic mark acknowledge the technical preciseness of 3D printing. The circular symbol depicts a wheat stalk (a literal interpretation of the word "brew" that also symbolizes creative growth) with expressive lines radiating on the other side to convey a sense of "bright ideas" and energy.
 
I wanted to stray away from the typical 3-dimensional design elements commonly used by other 3D printer companies, and instead used very simple flat lines for the logo and supporting icons. The bubbly feel of the icons and the energetic color palette help make all the technical information feel less like a sterile device manager and more like a mobile game.
BrewPrint
145
3,386
6
Published:

BrewPrint

BrewPrint is an in-progress 3D printing app that will allow users to manage their print jobs, buy and organize models, and reward usage with "Bre Read More
145
3,386
6
Published:

Creative Fields