Enrica Di Massa's profile

Martini Royale value added pack with glass

This project concerns the premium gift pack, sold as a mini bar concept, for consumers to use wherever and whenever they want.
It exists in 3 varieties: (Bianco Perfect Serve / Rosato Perfect Serve / Ready To Serve pack).
It's been designed for different european markets and includes a variation of products, as well as different concepts: Williams Martini Racing  and 150th Century design.


Bianco Perfect Serve Pack for Italy 
Artwork of Bianco Perfect Serve Italy (old packaging for Prosecco bottle)
Artwork for Bianco Perfect Serve Belgium ( new packaging for sparkling and different combination of bottles)
Ready To Serve Pack for Italy
Artwork of Ready To Serve Pack Italy with inserts for bottles, glass and handle.
150th Century design for France market
Old promotion for Belgium ( old packaging )
Supermarket display
 Outer case display ( outer case with rip tape )
Outer case artwork
Martini Shop 
Main issues of the project:
Different sparkling repacks from country to country ( old packaging for some and new one for others )
Different legislations and market’s needs.
Different cutting die from Ready To Serve pack and Perfect Serve packs and manual rework instruction for cooperative to assemble them.
Print over plastic material with transparent and semi-transparent window.
Protection inside the outer cases for transport.
Martini Royale value added pack with glass
Published:

Martini Royale value added pack with glass

Project concerns the premium gift pack, sold as a mini bar concept, for consumers to use wherever, whenever they want. It exists in 3 varieties: Read More

Published:

Creative Fields