Client: Fox Japan Channel BC238
Brief:
• Clean, Fun, & Sophisticated
• Intelligent, Sexy, and Youthful
• Kaleidoscope of Moods and Colors
• Clean, Fun, & Sophisticated
• Intelligent, Sexy, and Youthful
• Kaleidoscope of Moods and Colors
Concept:
This second rebranding pitch for FOX Japan Channel BC238 focuses on the 20-49 female demographic without too loudly proclaiming that it’s a female channel. This pitch also incorporates the idea of hard and soft design elements to portray the strong but elegant nature of a woman. Glass panels were used to give the entire design a sharp look while the glitter reflects softness to it all. Textured with jewels, gems, and rubies, the graphics give off an air of vibrancy and sophistication.
This second rebranding pitch for FOX Japan Channel BC238 focuses on the 20-49 female demographic without too loudly proclaiming that it’s a female channel. This pitch also incorporates the idea of hard and soft design elements to portray the strong but elegant nature of a woman. Glass panels were used to give the entire design a sharp look while the glitter reflects softness to it all. Textured with jewels, gems, and rubies, the graphics give off an air of vibrancy and sophistication.
