It’s a fictional commercial spot for NIVEA Q10 Energy.
In the beauty scene most of the ads show young, smiling people that are looking fresh and clean. We wanted to do it differently.
Our insight was that it’s super easy to see if someone is tired. We prove that by showing tired faces in things. So in case you don’t get enough sleep, with NIVEA Q10 Energy none’s going to see it.
Concept and Idea
Together with Lars Schrage
DOP
Tobias DorffnerCast
Lina Paulitsch2015 Ausgezeichnet vom CCA (Creative Club Austria) in der Kategorie "Rookie of the Year".
English version
Auf Deutsch
