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    Project Developed in the module Fundamentals of Communication in University of Salford. The briefing presented was a campaign using only Typohr… Read More
    Project Developed in the module Fundamentals of Communication in University of Salford. The briefing presented was a campaign using only Typohraphy for the charity instiution Kidscan, which is a Children's Cancer Research. The objective is promove the cause and involve new donors and volunters. The proposal was an attempt to connect a science research and the children visuality. Read Less
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Project Developed in the module Fundamentals of Communication in University of Salford. 
 
The briefing presented was a campaign for an institution Kidscan, a Children's Cancer Research charity, using only Typography. The objective is to promote the cause and encourage new donors and volunteers to get invoked. The proposal was an attempt to create a connection between science, research and the children's visuality.
 
It is possible see in some sketches of the processes below
The phrase choiced to express the idea was "Not the Cure, we are finding hope.", which express the all work of the institution. The mainly idea is conecct the visuality of a scientist looking cells in microscope and a child looking a beautiful pattern in a kaleidoscope. Thus, it is proposal a exploration to the public who need to discover the letters and word in the pattern.
 
The typography  is mixing of hand-writing elements with straight lines to produce a organic and crytal visuality.