The Revue Cinema
The Revue shut down in 2006 and was, at the time, the longest running cinema in Canada. As the community rallied to save it, I was immediately involved in helping create a Save The Revue campaign. We were successful in relaunching the theatre under a not-for-profit model in 2007 with a focus on special programs and repertory film.
With very little in terms of budget, The Revue relies heavily on the digital space. This Facebook Page was launched in November of 2010 (after 3 years of maintaining a Group) to take advantage of advanced measurement and better integration with the website, Twitter, Foursquare and the cinema’s weekly e-newsletter.
Twitter is used daily as a digital marquee, keeping followers apprised of what’s playing, special events, to field questions and to monitor sentiment and engagement.
Twitter is used daily as a digital marquee, keeping followers apprised of what’s playing, special events, to field questions and to monitor sentiment and engagement.
The Revue's website is currently developed using the Umbraco CMS. I was charged with the design and maintenance of much of the site's content, updating the calendar and dealing with the listing of special events plus onsite advertising.
Preliminary designs for a mobile-specific site.
To help commemorate The Revue's first anniversary, I created this poster which featured every movie we'd screened during the first year of operation.
Part of the cinema's strength lies in special programs such as The Book Revue, hosted by critic Geoff Pevere and the Epicure's Revue, a monthly favourite which showcases films about wine or food, enhanced by samples from local restaurants and a moderated discussion.
The work generally requires posters, flyers, print support and a heavy digital presence through the cinema's website, Facebook page, Twitter account, weekly e-newsletter and occasionally, a Facebook ad campaign.
The work generally requires posters, flyers, print support and a heavy digital presence through the cinema's website, Facebook page, Twitter account, weekly e-newsletter and occasionally, a Facebook ad campaign.
The Revue also hosts a variety of special events which are supported through print and digital initiatives. The left-most poster, for example, features can tops in place of The Revue logo's lightbulbs and asks patrons to donate canned goods to the Parkdale Food bank.
