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    Miljøpartiet De Grønne needed 3000 votes to get in the city council in 2011. They allready had the first half. The challenge is that voters doe… Read More
    Miljøpartiet De Grønne needed 3000 votes to get in the city council in 2011. They allready had the first half. The challenge is that voters doesn´t have confidence in small political parties, and their ability to get things done. We wanted to show that altough MDG is a relatively small party, they have a lot of members who really cares about the environment and are willing to do what it takes to get the voters trust. And to show their huge will to make a difference. The key insight is that the citizens of Oslo are city patriots and even more patriotic about their close community. The solution: "Vi vil gjerne redde verden. Vi begynner med Oslo." Translates: "We´d like to save the world. We´ll start with Oslo." By this campaign we´ll show that altough MDG is a amall party, they really CAN make Oslo a better place to live in. Read Less
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