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    Carpix is a startup of São Paulo, SP - Brazil, who will act in the web segment, with the proposal to provide the best automotive content from Bra… Read More
    Carpix is a startup of São Paulo, SP - Brazil, who will act in the web segment, with the proposal to provide the best automotive content from Brazil. In addition to the various tools that are available on the website and apps of the startup, undoubtedly we highlight the photos 360º as the main difference between their competitors. The carpix wants to offer internal and external photos 360º of all models of vehicles manufactured in Brazil, providing its user to have a experience closer than it would be to visit a dealership, thus facilitating their decision to purchase a vehicle without leaving home. Moreover, the carpix have a second segment that will be focused on selling these images for automakers, dealers and advertising and communication companies. In this segment, the proposal is to function as a big stock images automobilistic. We were responsible for developing the name, verbal identity and visual identity of the startup, and for this we count with the help of great partners Matheus Müller and Douglas Cavendish, of Benedict Brand Crafters, and designer Mathias Lucaz. It was an immense pleasure working on this project, we like it very much and we hope you enjoy it too. Read Less
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Carpix
Carpix is a startup of São Paulo, SP - Brazil, who will act in the web segment, with the proposal to provide the best automotive content from Brazil. In addition to the various tools that are available on the website and apps of the startup, undoubtedly we highlight the photos 360º as the main difference between their competitors. The carpix wants to offer internal and external photos 360º of all models of vehicles manufactured in Brazil, providing its user to have a experience closer than it would be to visit a dealership, thus facilitating their decision to purchase a vehicle without leaving home.
 
Moreover, the carpix have a second segment that will be focused on selling these images for automakers, dealers and advertising and communication companies. In this segment, the proposal is to function as a big stock images automobilistic.
 
We were responsible for developing the name, verbal identity and visual identity of the startup, and for this we count with the help of great partners Matheus Müller and Douglas Cavendish, of Benedict Brand Crafters, and designer Lucaz Mathias.
 
It was an immense pleasure working on this project, we like it very much and we hope you enjoy it too.

JAZZ STEPS
 
01 STUDY / RESEARCH

• Overview
• Market Research
• Competitition Analisys

02 COMPOSITION / STRATEGY

• Brand Plataform
• Audience Study

03 CONCERT / DESIGN

• Naming
• Verbal Identity System
• Symbol
• Lettering
• Patterns
• Stationery
• Uniforms
• Signaling
• Social Media

04 JAM SESSION / ACTIVATION

• Brand Guidelines
 
 
 
 
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