{ FRAGYLE }

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IDENTITY & BRANDING PROJECT

FRAGYLE - Stewards of the Environment is FRIENDS of RAMSAR ACTION GROUP of the YALGORUP LAKES ENVIRONMENT, is a community group dedicated to protecting the Yalgorup Lakes area, 100km south of Perth Western Australia, from numerous threats that could destroy forever this heritage which they hold in trust for future generations.

I was given this brief as apart of the PADC Awards (Perth Advertising and Design Club) in which they release briefs that students and graduates can do to be considered for the awards.

The brief required us to create a new brand mark and visual voice for FRAGYLE in order to make them more relevant to a progressive and modern audience. The new image for the brand should capture their vision, which is to create “...an ecological oasis in the middle of an expanding concrete corridor. A place of space, a sense of place, a retreat for all.”

All Photographs are my own.

AUDIENCE
• Local and State Government officials
• Local businesses willing to donate
• Conservationists

TONE OF VOICE
• Nurturing
• Important
• Honest
• Knowledgeable
• Empowered
• Warm
• Ecological

MY SOLUTION
To show the landscape through the Identity Mark & Branding and to CAPTURE all the elements, no matter how small or large, that together create a hidden beauty.

END RESULT OF COMPETITION

FINALIST