Mail & Guardian Anti-ad campaign illustration
The thinking behind this particular illustration was from my vantage point as a young African woman… How cosmetic products are advertised and encourage an alternative to self and perpetuate an ideal/mould that all women should pursue. I've included subtle messages within the illustration eg. The T.I.A stamp (This is Africa), emphasizing the rejection of eurocentric marketing in the African context. The shattered TV screens (anti advertising), and the "no lies" flash which is a play on a certain hair relaxer's tagline. I believe that we (Africans) should celebrate our Africanism and tell more of our own authentic stories within the advertising space.