the brief_for this project was to create a blog that focused on some form of popular culture. a facebook, twitter and blog interface had to be created. the blog had to be promoted amongst the target market, therefore different print applications and one event to promote the blog had to be included.
the concept_my subject of interest came from my fascination with microbial art. these artworks are created using living bacteria, fungi, and protists. there is an exciting interface between art and science that i wanted my project to promote. this social media based project is also derived from my illustration artwork namely: mufspul. this artwork is an installation consisting of five cheeses, which is made by using human bacteria as a starter culture. hence the name no whey which is a play on words between no way can that be true and in the process of cheese making the whey is separated from the curds thus cheese has no whey in it. no whey is a social media platform connecting the public to microbial art and showcasing the exciting interface between art and science.
the design_is derived from women whom i discovered keep their children’s umbilical cords as part of a remembrance of them. using weird kewpie doll creatures i wanted to illustrate how microbial art can act as a remembrance of a person. mothers can now eat their children in the form of cheese.