This is a logo for an upcoming music hosting website, Mixtape Heaven. The client wanted a square logo, with a cloud and a CD disk shape and this was my design to fit that concept.
The above design was the concept initially, and was created to determine how the cloud shapes could be arranged across the CD disk. The idea was to make the CD shape appear like the moon behind the clouds, and this was also the reason that the design stayed in black and white.
Moving on to the next version the configuration of the clouds was varied slightly to create a horizon line where the cloud could be cropped to make room for the text. The text was designed in a custom typeface to give the image of black tape, to capture the DIY feeling of a home-studio mixtape.
From here the layout had been established and the client wa satisfied with the progress. Keeping in mind that the client wished to have the final logo inside a square shape, I added that below and added a black fill to support the moon-and-clouds theme.
Unfortunately it was now apparent that there was a strong focal point where there should not have been, due to the stark contrast. For the final this was then corrected by keeping the square shape, except with no fill to keep the design balanced.
