Project made as a complement to the project which was developed jointly with Engineering students from Javeriana Cali university, Masters in Mechanical Engineering  students from Stanford University and the company Belcorp S.A., which focuses on the development of an innovative product with the Design Thinking methodology.

 

 

This project is based on the need to create a brand strategy and identity for a product developed to facilitate makeup application, simplifying the application process for shadows and eyeliner.

products that enable the application to be easy, fast and with excellent finishes highlighting the use of the fingers to the application, as it is more natural for people because you have more control over them.

                     Smear                             hummingbird                                Naming