THE BRIEF:
This was my first project I had to do in myfinal year. The project was about direct mailing and finding new and interesting ways to givelife to an old existing brand. The project brief explained that the direct mail had to lead to aevent or promotion.
THE CONCEPT:
My concept I came up for, for this project was “gameification”. My lecturer and I both agreed that social, digital and gaming media is trending and that it would be a creative and interactive outcome for the design brief.
THE DESIGN:
After many hours of research and thought onthe concept I decided to go for the promotion ending to the direct mailer instead of the event (the choice was ours to make). I divided the direct mail campaign into three steps.
the original logo (left), and the recreated logo (right).
the colour scheme.
STEP 1: The Mini Pizza
Small pizza boxes was created thatwould be inserted into mailboxes. Inside the pizza box is a mini puzzle game, that forms a QR code after completion. The person can then scan the QR code. The QR code leads directly to the Mr Delivery -Fast Food Challenge.
STEP 2: The Mr Delivery - Fast Food Game
To start the game the person has to enter a code and this code can only be received if the person places an order on the application. The game is also created to be a direct messaging order application to Mr Delivery. While waiting for the food, the person then plays the game with the aim to reach a high score. The game will then be stopped by the user when Mr Delivery arrives and another code will appear onthe persons mobile screen. That code must be showed to the delivery guy.
STEP 3: Voucher Time
The higher the score, the higher the Mr Delivery voucher value will be.
Thank You :))
