Brand Denomination / CI Design / Package Design
Brand Story:
Vermilion Sauce features antique flavor with contemporary fermentation to interpret a dietary in a modern light
When it comes to the connection between food and life, it is absolute that food industry dominates the consumer markets. Contemporary diet preference tends to delicate culinary arts and globalization forges the combination between international cuisine and ingredient mix which would have a profound effect on food industry development. Those industries with a relatively low hurdle have gone through the challenges of high product similarity but low manufacturing production cost. The more the customers can have options, the less the industries can create revenue. Under such circumstances, there is no denying that few brands can still stand out such as Kimlan Soy Bean Sauce, Bull Head BBQ Sauce, and BRAND'S® Essence of Chicken, etc. Undoubtedly exclusive food brand would be the best way to target the high-end main customer base.
Compared with other favorable manufacturing, Zhen Ji Chili Sauce is full of a great affection for homemade cuisine that plays a vital role in its process of brand planning. Considering the motherhood flavor as well as nostalgic sense of taste, Zhen Ji has been devoted to rebuilding the new image. Through the communication, YDC believes Zhen Ji could not stay behind so that old model and its marketing cannot meet the real needs. Under limit budget and human resources, therefore, Zhen Ji can demonstrate a vivid image to deliver the brand message for the target audiences. On the other hand, Zhen Ji must address how to optimize mass production and other cost input in the most economic way which would be the aim to branding.
Such recent key words as handmade, homemade, and family heritage are classified as the marketing essence of cooking. Indeed Zhen Ji has this kind of element due to the fact of exclusive taste of chili, and YDC would help Zhen Ji with the brand new image which can spotlight the modern type of brand to target the group with stable decent salary packages. From this point of view, YDC can start with the brand name for Zhen Ji.
The chili sauce is competitive and the similar denomination is countless. There, it is a must to identify Zhen Ji by using brand as distinguishing characteristic of market segmentation. Well goes an old saying, 「The redder pepper become, the better it is.」 When it comes to Vermilion Sauce, vermilion is not only about the association between pepper colors and quality but also show the most valuable purity of spirit. Vermilion Sauce, as such, does not contain any mix of artificial seasoning. The facing heaven pepper is the selection of Taiwan Mountain that preserves the nature flavor of pepper through handmade procedure and combines Yunlin garlic into the favor. Each part of the process shows sincerity and enthusiasm that is typical of the brand spirit.
In terms of Brand design of CI (Corporate Identity), YDC highlights the Chinese character of Vermilion through the type of pictograph that can present the effect of totem beauty. The word of Vermilion reveals the vivid effect in spark contrast to black background. As to package, YDC deploys the crystal design on 95% of the bottle but puts the CI paper strip seal on the lid which can reinforce the transparency of materials and secure customers trust in brand equity.
YDC has been working on brand planning for Zhen Ji Vermilion Sauce. At this moment the foundation is above profits and brand management requires time and affection that pay much attention to customers' needs, then the increasing orders can boost repeat purchase that brand value can be verified. There is no doubt that firm strategy and sound public praise can pave the way for sustained brand management.
It is a commitment for YDC to help business partners with brand positioning and brand recognition by means of strategic thinking together with visual design.
Brand Story:
Vermilion Sauce features antique flavor with contemporary fermentation to interpret a dietary in a modern light
When it comes to the connection between food and life, it is absolute that food industry dominates the consumer markets. Contemporary diet preference tends to delicate culinary arts and globalization forges the combination between international cuisine and ingredient mix which would have a profound effect on food industry development. Those industries with a relatively low hurdle have gone through the challenges of high product similarity but low manufacturing production cost. The more the customers can have options, the less the industries can create revenue. Under such circumstances, there is no denying that few brands can still stand out such as Kimlan Soy Bean Sauce, Bull Head BBQ Sauce, and BRAND'S® Essence of Chicken, etc. Undoubtedly exclusive food brand would be the best way to target the high-end main customer base.
Compared with other favorable manufacturing, Zhen Ji Chili Sauce is full of a great affection for homemade cuisine that plays a vital role in its process of brand planning. Considering the motherhood flavor as well as nostalgic sense of taste, Zhen Ji has been devoted to rebuilding the new image. Through the communication, YDC believes Zhen Ji could not stay behind so that old model and its marketing cannot meet the real needs. Under limit budget and human resources, therefore, Zhen Ji can demonstrate a vivid image to deliver the brand message for the target audiences. On the other hand, Zhen Ji must address how to optimize mass production and other cost input in the most economic way which would be the aim to branding.
Such recent key words as handmade, homemade, and family heritage are classified as the marketing essence of cooking. Indeed Zhen Ji has this kind of element due to the fact of exclusive taste of chili, and YDC would help Zhen Ji with the brand new image which can spotlight the modern type of brand to target the group with stable decent salary packages. From this point of view, YDC can start with the brand name for Zhen Ji.
The chili sauce is competitive and the similar denomination is countless. There, it is a must to identify Zhen Ji by using brand as distinguishing characteristic of market segmentation. Well goes an old saying, 「The redder pepper become, the better it is.」 When it comes to Vermilion Sauce, vermilion is not only about the association between pepper colors and quality but also show the most valuable purity of spirit. Vermilion Sauce, as such, does not contain any mix of artificial seasoning. The facing heaven pepper is the selection of Taiwan Mountain that preserves the nature flavor of pepper through handmade procedure and combines Yunlin garlic into the favor. Each part of the process shows sincerity and enthusiasm that is typical of the brand spirit.
In terms of Brand design of CI (Corporate Identity), YDC highlights the Chinese character of Vermilion through the type of pictograph that can present the effect of totem beauty. The word of Vermilion reveals the vivid effect in spark contrast to black background. As to package, YDC deploys the crystal design on 95% of the bottle but puts the CI paper strip seal on the lid which can reinforce the transparency of materials and secure customers trust in brand equity.
YDC has been working on brand planning for Zhen Ji Vermilion Sauce. At this moment the foundation is above profits and brand management requires time and affection that pay much attention to customers' needs, then the increasing orders can boost repeat purchase that brand value can be verified. There is no doubt that firm strategy and sound public praise can pave the way for sustained brand management.
It is a commitment for YDC to help business partners with brand positioning and brand recognition by means of strategic thinking together with visual design.
