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Saved by helmet / Snowbird and Bell

 
Saved by helmet / Snowbird and Bell
 
If people don't put on the helmet, which could be fatal injuries when the accidents happened.
But people usually ride a board or ski without helmets.
So Snowbird and Bell make people wear a helmet that combined with QR code which take pictures automatically. 
Through this way, we can protect people from the accidents, increase resort's sales and promote helmet brand.
 
2014 Creativity International Awards _ Platinum Award & Best in Show 
 
https://vimeo.com/91249266
 
학생작이므로 상업적 사용을 하지 않습니다.
Working with students, so it is not for commercial use.
Saved by helmet / Snowbird and Bell
Published:

Saved by helmet / Snowbird and Bell

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Published: