Promotional poster for European roads' safety
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    European Commission invited applications to a tender in the aim of encouraging young graphic designers and other digital artists to think further… Read More
    European Commission invited applications to a tender in the aim of encouraging young graphic designers and other digital artists to think further the issue of road safety in European member states. They called participants to pick one of the proposed sub-topics (such as overspeeding, paying attention on bicyclists and pedestrians, alcohol and drug consumption while driving, etc.) and produce some sort of visual artwork regarding their chosen theme. The evaluation guidelines of the 2-round selection process the submissions went through was public: - expression of the intended message, - ease of understanding without national culture and local traditions and - originality and artistical value. Read Less
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After my teammate, Kristóf found the tender announcement (see in project description), we discussed the opportunity briefly and as the time window before the final deadline seemed enough, we decided to ignite the engines instantly.
 
He did a great job of conceptualizing the first ideas and gathered an amount of inspirational examples – thanks to these great artists, Zeptonn and Jeremyville, for their cute little monsters. Although during the hot brainstorming three topics (wearing helmet, using safety belt and staying sober while driving) emerged yet, but after chilling down we saw the need of limiting them down to a single direction and picked the latter one. As the evaluation guidelines of the 2-round selection process the submissions went through was public, we tried to focus on these three aspects:
• expression of the intended message,
• ease of understanding without national culture and local traditions and
• originality and artistical value.
 
So I started sketching immediately and in a couple of days the first drafts showed roughly how we imagined to represent the theme: due to hallucinations caused by drug pills, dreamed little monsters distracts driverʼs attention by dancing on the dashboard, while a jumping ramp seems to appear in direct continuity with the real asphalt road.
Personally I really like the fallen angel in the top left corner sitting on a cloud with psychedelic pattern.
Teammate's quick sketches helped a lot during the conceptualization of our initial ideas.
Phases of creation saved by various time intervals. White mark signs from which stage was it reworked.
An idea for further improvement is to add the driverʼs hands to the steering wheel, which would contribute to the realistic feeling to the total image, thus bring it into a more expressing context – albeit it may overwhelm the balance of the footer section at the bottom.