The Brief_Create a direct mailer campaign for Visi’s Love Living in Africa Edition. The campaign must consist of different phases and build up to a special promotion or an event.
The Concept_Stand out above the rest. Visi gives one the opportunity to attend a skills development workshop that will help to develop personal creativity. I decided to make a paper pop-up direct mailer that will promote a pop-up workshop.
The Execution_The different phases of the direct mailer consists out of different pop-up elements that contributes to the concept. The use of bright colours and bold images was inspired by the edition theme, Love Living in Africa.
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Phase 1_
The target market receives a invite to the workshop in the form of an pop-up in the special edition Visi. The quantity of interest will be taken according to Tweets.
Pop-up Vector
Pop-up in Visi magazine
Pop-up Detail
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Phase 2_
The Visi readers, who attend the workshop, will receive a pop-up GPS with the information and a map to the workshop. The pop-up GPS has different contour levels.
GPS Info and instructions
Map to location where workshop takes place
Contour detail
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Phase 3_
The third phase is a confirmation of the workshop. The attendees receive a program and notepad that they will need at the workshop. At the workshop they will also receive a cutter, ruler and cutting board that they will need to reach heights with their pop-ups.
Pop-up Program
Program Layout
Promotional Gift_Cutting Board, Ruler and NT Cutter
Promotional Gift_Notepad
