Fin Design was commissioned by Glowy Films to design direct and visualise a 30 second animation to showcase the launch of the new Mazda 6 in to the Chinese market.
The story follows the birth of a neuron. It then branches out connecting with other neurons to create a network of pulsing energy. Neuron "synapses" burst forth, mapping out the key components of the Mazda 6. The journey continues onwards until both driver and Mazda 6 connect as one. My role was to give overall design direction from the neuron concept development, fx and animation directio, through to the final compositing.
Production company : Glowy Films
Campaign Director : Diego Pernia
Post Production and VFX : Fin Design
Executive Producer : Alistair Stephen
Producer : Morgan MacCuish
Design Direction & Supervision : Brendan Savage
FX : Steve Oakley, Romain Buignet
3D : Jonathan Dearing, Stuart White, Bastan Konradt
Flame : Richard Betts
After Effects : Brendan Savage