Brief:
Design a fragrance for men, and the campaign to accompany it, for Zippo.
Solution:
I have created a fragrance for men, as requested, focusing on the adventure aspect of the Zippo brand. The brief asked for the obvious lighter products to not feature heavily in the design but for the product to relate clearly to the brand personality their other products. Zippo design lots of products for use when travelling or hicking. I decided to work with the idea of Man being part of nature and being in the wild.
The name ‘Wildfire’ suggests that the men who wear the fragrance are uncontrollable, powerful and natural. The bottle was designed to mix both man made metal and natural leather to suggest man and nature working together. The bottle design focuses more on the use of texture and material than the shape which is relatively simple. The box and sample card are both designed to match the bottle using the suggestion of texture.
