Local Bee
Created a service design strategy for a New York City online grocer by identifying untapped food markets, defining customer profiles, and developing a crowdsourced digital platform to increase market exposure and inform service delivery and operations.
Geospatial Analysis & Organizational Strategy
Employed participant and site surveys to guide overall service strategy and understand consumer behaviors and preferences for products and distribution locations. Conducted geospatial analysis and created a ranking system to measure food culture and density of target customers in the New York City metro region.
Experience Design
Translated spatial analysis and participant research into an interactive digital platform to crowdsource consumer information, guide company growth strategies, and expand food servicing to consumers. Designed an online location interface to compliment and expand the existing brand experience and e-commerce site.
