This was one of the most successful campaign McDonald’s has ever run in Malaysia.
We created the Hello Kitty game, which had a captive audience of 55,000 people with total playing hours clocking to 750,000.
Almost a million Hello kitty toys were sold in a 30 day period.
We created the Hello Kitty game, which had a captive audience of 55,000 people with total playing hours clocking to 750,000.
Almost a million Hello kitty toys were sold in a 30 day period.
Case study video:
Case study video
Online game framework visuals
HK Online Game - landing page
Game mechanics
