BACKGROUND & BRIEF:
This was one of those small ’in-between’ projects that we did in 2nd year, that was a small external competition, that our lecturers had us undertake, though we didn’t have to submit it into the competition we did have submit it to our end of semester portfolios.
The competition was for the design of small kiosk; to be placed anywhere in the country that we wished, but, had to some represent Ireland, and Irelands forthcoming, six-month tenure of Presidency of the Council of the European Union (JAN-JUNE 2013).
We first had to come up with a Slogan and a Poster that represented that Slogan (which was to be displayed somewhere in the Kiosk to motivate and encourage Irishness).
Thinking about where Ireland was in late 2012 early 2013; we were in the depths of the economic downturn (the worst in this country since the 1980s), we faced increasing austerity, increasing taxes, reductions in student funding at 3rd level, and probably the most thwarting, the then Taoiseach of this country had the audacity (at a time of need and dire necessity of unification) to address our country (live on air) inebriated, the past few years had become increasingly disparaging and disheartening for the entire country.
It certainly left a feeling of hopelessness in us and through this hopelessness a Slogan emerged for the project:
“The Light at the End of the Tunnel”