Live a little more
Get a little drunk
Get a little drunk
This was the concept presented for the relaunch of Freixenet's Miniblack, a small, urban format of a cava bottle.
It is a vitalist, positive concept, a contemporary "carpe diem", but in touch with real life.
It talks about the small format of the product.
It is a container inside which everything that belongs to the Miniblack world fits: new experiences, new sensations, new people, new places... it takes you a little further.
"Live a little more" is the starting point of a creative strategy that works in both the short and the long term, and provides the consumer with information and tips about lifestyle, music, exhibitions and fashion.
We also designed a website on social networking interactions for this ambitious idea, which, unfortunately, was never taken up.
With Juancrís Vera and Frescota.
It is a vitalist, positive concept, a contemporary "carpe diem", but in touch with real life.
It talks about the small format of the product.
It is a container inside which everything that belongs to the Miniblack world fits: new experiences, new sensations, new people, new places... it takes you a little further.
"Live a little more" is the starting point of a creative strategy that works in both the short and the long term, and provides the consumer with information and tips about lifestyle, music, exhibitions and fashion.
We also designed a website on social networking interactions for this ambitious idea, which, unfortunately, was never taken up.
With Juancrís Vera and Frescota.
