When crafting game entities, it helps tremendously to picture how a fictional company would behave in real-world circumstances. Assuming technological advacement, this particular company is well adapted to the new era of interactive and programable marketing.
Horizon Salvage & Bounty Co. exists in a universe where information about surrounding systems and previous cultures drives economies. Perhaps the biggest player in the field, Horizon relies on sailors (anyone with authorized access to specialized spacecraft) willing to voyage beyond established boundaries to bring back critical system components and information. The risk is massive, but the rewards even more so. The only question is, what price do you put on your own life?
Promotional advertisements that would be seen inside space stations, space ports, and other popular travel hubs. They are designed to evoke feelings of wonder, adventure, excitements, and discovery.
A huge leap in explorer interaction, Horizon has developed a number of interactive billboards that allow the user to view explored and unexplored systems, as well as voyage critical information like solar storm and asteroid warnings, and ship distress beacons.
A sample business card handed out to potential sailors. Each one is personalized based on the fingerprint of the individual issuing them. In this example, William Anders would place his thumb on the back of the card to register it to his contact information, which is then passed along to a potential sailor.
