MIT invited the world's top technology thought leaders to an exclusive, invitation-only VIP networking event at the Formula 1 United States Grand Prix, "Innovation in Automotive Technologies." Creative Butter developed the strategy and execution for a targeted brand experience to entice the thought leaders and brand the live event.
The branding of the "live events" experience included: brand development and identity, brochures, copywriting, email marketing, graphic design and photography, illustration, invitations, logo design, look and feel (key art), naming and posters. Fundraising goals were exceeded and increased awareness around MIT's technological contributions to F1 racecars was created, making this event a huge success.
