This project aims to find a new way by using typography illusion to raise people’s curiosity and promote the shop at the same time. Glyphics is the shop I cooperated with in this project. It is located near Old Street station. They mainly provide the service of signage, lettering and vinyl for walls and windows.
Hidden Secret consists of a series of seven site-specific objects and one window display. The concept is leading people from Old Street station to the window of the shop. The seven locations on the route help people go in the right direction when they have two choices. Each of the installations uses different illusion methods.
[1] IT'S A SIGN
[2] MOVING BRACKETS
[3] A TO Z
[4] POINTING HAND
[5] LITTLE SERIF 1
[6] LITTLE SERIF 2
[7] TURN LEFT
[8] HI / WHAT TYPE ARE YOU
