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ITHRA DUBAI
Corporate Identity
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ITHRA DUBAI
Corporate Identity
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Ithra Dubai, wholly owned by Investment Corporation of Dubai (ICD), was established to develop and manage strategic real estate assets locally, in Dubai, and globally. In Arabic, 'Ithra' means 'Enrichment', and the Ithra Dubai name embodies the overall objective of the company.
To visualize the name, a search was done to find the unique thing that fed and enhanced everything it touched, that gave more than it took. The Dubai Creek is the body of water around which Dubai grew. It has been Dubai’s bloodline around which trade took place and Dubai flourished. Ithra Dubai’s logo is inspired by the shape of a section of the Dubai Creek.
The color selected denotes strength, burgundy, coupled with a color reminiscent of security, grey.
Besides reflecting the mission of the company, Ithra Dubai’s name and branding convey both modernity and cultural pride, the company’s two main values.
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Ithra Dubai Logo
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Ithra Dubai Stationary
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Thank you!
Thank you!
