"T Minus 5" is my concept for a fun tea box rebrand; a suggested collaboration between Celestial Seasonings and Scholastic to help kids read and drink tea. The Organic "T Minus 5" comes in a rocketship box, which offers a sustainable use beyond the recycling bin, as kids can collect and play with the box. Side panel has a story about bear visiting Ursa Major, The Great Bear Constellation, and back lists a Scholastic reading countdown of the top 10 space books as chosen by parents. Ready for lift-off!
Student Project created at Academy of Art University, Fall 2014
Instructor: Valerie Taylor Smith
Scholastic reading countdown of the top 10 space books as chosen by parents. This panel could feature a QRCode to link directly to online ordering of the books, or gift packages of the tea and books could be sold together.
Packaging Mechanical for Red Box
