There remains something unbeatable about rail travel. The romance and nostalgia of train travel is always as potent as ever and it is an experience that will stay in one’s memory. Travelling with KTMB is the best way to get around Malaysia. This train brings you through the bustling free countryside and you get to enjoy the vast greenery of different plantations and paddy fields. One can also get a glimpse of the culture and life of kampungs(villages). 

It is a unique way to get to your destination, especially for leisure travellers who have all the time for themselves. It’s a hassle free and relaxing way to travel, unlike the stress and frustration one has to face when they travel by other modes of transport.

In conjunction with KTMB’s upgrading projects to modernise their business, I decided to take this opportunity to rebrand KTMB and give them a renewed image. 

The aim of this project is to enrich traveller’s experience, particularly local travellers, when they travel with KTMB. Besides, it also aims to bring out the USP of this brand which is travelling by train is a unique way of travelling. It is safe, hassle free and relaxing.
Full Scope of work
Letterhead, Name Card, Envelope
Train Ticket
Brochure(cover) about travel packages
Brochure(inside)
Advertising Poster
Copy for poster
In-train items
In-train refreshments
In-train toiletries
KTMB App to allow customers to book tickets online
Rebranding KTMB
Published:

Rebranding KTMB

Keretapi Tanah Melayu Berhad (KTMB) is the main rail operator in Peninsular Malaysia. The railway system dates back to the British colonial era, Read More

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