Creative Juice Kuala Lumpur 

 

AirAsiaExpedia

All Expedia Malaysia had was a tiny booth at the AirAsia Travel Fair 2014. They desperately wanted their deals to stand out in a big way, in order to achieve RM200,000 in holiday package sales. But how?

The insight: Go to any travel fair and you’re met with a barrage of unbelievable offers. With so many to choose from, a limited holiday budget, plus having to deal with maddening crowds, it’s almost impossible to make the right pick. The idea: To help Malaysians with this, we created a mind-probing device that revealed the destination that they’ve long dreamed about: no more tough decision-making! Our never-seen-before device helped Expedia make the most of their tiny booth, and rake in commendable results: Holiday package sales amounted to RM270,000, exceeding the projected goal by 35%. People who tried the Vacationizer over the course of three days at the travel fair: 1,235, including AirAsia Group CEO Tony Fernandez and AirAsia Malaysia CEO Aireen OmarBooth visits: Over 50,000 visitors, thanks largely to Facebook shares of the Vacationizer in action. 

  BRONZE, Expedia Vacationizer

  Creative Juice Kuala Lumpur Sdn Bhd
  http://www.malaysiaeffie.com/

- Kancil Awards 2014 - Craft for Cyber & Mobile [Use of Technology] 

  SILVER, Expedia Vacationizer

  TBWA KL
  http://www.kancilawards.com/

- Adfest 2014 - Field Marketing 
  FINALIST, Expedia Vacationizer
  TBWA KL
  http://www.adfest.com/

 

 

 

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Executive Creative Director
Sa'ad Hussein

 

Creative Director
VJ Anand

 

Copywriter
Shune

Cheah Yi Pin

 

Art Director
Julian Yap
Mika Tay
Tamago

 

Designer
Tay Shen Thuu
Amanda Kok
 

Film Director
Iskandar Siva

 

Agency Producer
Benson Clive aka Richard Lee

 

Client Service
Judy Wong
Joline Lim

 

Director of Photography
Ricky Chang

 

Cameraman
Mallory Lee

 

Programmer
Lai Kun Liang
Cheok Chin Jin

 

Web / Multimedia Designer
Carmen Lee

 

Others
S. T. Fah
Nur Farahain
Wong Zhi Qin