iNTEGRATED CAMPAIGN
medica
Integrated campaign for state public health insurance programs offered by Medica. The objective was to make the target audience feel like they deserved to belong to something special. The campaign was targeted to people living in rural areas throughout Minnesota and the messaging altered slightly to fit each region.
OUTDOOR
BUS SIDE
SKYWAY
BROCHURE
COVER WITH WRAP
BROCHURE
INSIDE
BROCHURE
BACK