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    Redesign Cerebralidades The name says it all ... or almost! Cerebralidades (Cerebralities) is a creativity studio centered on its strategic and c… Read More
    Redesign Cerebralidades The name says it all ... or almost! Cerebralidades (Cerebralities) is a creativity studio centered on its strategic and creative capacity and also on the multiplicity and rapidity of its solutions. Twenty years and two logos later, the studio was in need of a new image that would be seen as trendy and modern, but also relevant and coherent as all the work it produces. The choice of the brain form as a starting point for the logo was obvious from the first moment. Because it is clearly linked to the world of ideas, and logic, and to the name itself. For the clear and simple way it says all there is to be said about the agency. The geometric shapes and the colours used evoque the cerebral lobes and the constant brain activity. A strong lettering makes it easy and immediate do read and understand the name, and the small rays that give light to the R's in the logo reinforce the creative concept. The presence of the baseline "Communication-on-Demand" is the final touch that closes the cycle and guarantees a strong and clear image. Read Less
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Redesign Cerebralidades
 
The name says it all ... or almost!
Cerebralidades (Cerebralities) is a creativity studio centered on its strategic and creative capacity and also on the multiplicity and rapidity of its solutions. Twenty years and two logos later, the studio was in need of a new image that would be seen as trendy and modern, but also relevant and coherent as all the work it produces. The choice of the brain form as a starting point for the logo was obvious from the first moment. Because it is clearly linked to the world of ideas, and logic, and to the name itself. For the clear and simple way it says all there is to be said about the agency. The geometric shapes and the colours used evoque the cerebral lobes and the constant brain activity. A strong lettering makes it easy and immediate do read and understand the name, and the small rays that give light to the R's in the logo reinforce the creative concept. The presence of the baseline "Communication-on-Demand" is the final touch that closes the cycle and guarantees a strong and clear image.
 
O nome diz tudo ... ou quase.
Cerebralidades é um atelier de criatividade, centrado na capacidade estratégica e criativa, e na multiplicidade e rapidez de respostas. Vinte anos no mercado, e dois logotipos depois, a empresa procurava uma nova imagem, actual, capaz de marcar pela modernidade, mas com a relevância e coerência que são centrais em tudo o que faz. A escolha da forma do cérebro como ponto de partida para o icon que serve de base ao logotipo e que apoiará toda a comunicação  foi, desde logo evidente. Pela ligação ao mundo das ideias, ao mundo da lógica, e ao nome, propriamente dito. Pela simplicidade com que diz tudo o que há para dizer. As formas geométricas e as cores que o revestem evocam os lobos cerebrais e uma actividade cerebral que se quer contínua e imparável.  O lettering forte proporciona uma leitura clara e imediata ao mesmo tempo que os raios que animam dos dois R, reforçam ainda mais o conceito criativo. O baseline "Communication-on-Demand" junto ao logotipo completa e complementa a mensagem que se pretende.
 
Credits:
Concept and Design Genius  -   Gonçalo Soares
Strategy, Concept and Writing Genius  -  Maria João Resende