There Is No Place Like Home
 
M.A.C has clicked its ruby red heels together three times and went back home, which has always been the theater. We went back to our roots to make you glamorous on and off the stage. So let the curtain fall, not your make up. Enjoy the bold new colors of M.A.C and appreciate the stage presence that they offer.  When the curtain rises be the star you always wanted to be. And still shine even when the curtain falls.
Radio Spot
 
Copy:
Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
She had it coming, She had it coming
She only had herself to blame
If you’d have been there, if you’d have seen it
I betcha you would have done the same
Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
So here I am walking into my class minding my own business and there she was smacking her lips.
Not smacking… POPPING. With these hidious color of nude. I felt bad for her face. I couldn’t take it I had to snap.  I tried to tell her I TRIED to let her know it wasn’t the right shade… but she didn’t listen….
 So I grabbed my MAC out of my purse….
And aimed it RIGHT TO HER LIPS.
She had it coming, She had it coming
She only had herself to blame
If you’d have been there, if you’d have seen it
I betcha you would have done the same
Pop! Lush! Squish! Oh Bold, MAC, Lipstick!
 
TV Spot­­
 
VIDEO

Center stage. curtain opens, Lights turn into a spot light

We will Cu of stage proformers in performance. Music will be heard over each close up.
see clips of women faces with mac makeup on from

Defiying gravity- Wicked
The Music of the Night- Phantom of the Opera
Pop- Chicago
Til There Was You- Music Man
Somewhere Over the Rainbow- Wizard of Oz
 
 
Go to black and show MACS logo
 
 
AUDIO

VO: (Diva Woman Saying):  Bold, beauty and broadway that’s where we want to stay.
 
 
Music Playing from
 
Defiying gravity- Wicked
The Music of the Night- Phantom of the Opera
Pop- Chicago
Til There Was You- Music Man
Somewhere Over the Rainbow- Wizard of Oz
 
 
VO (Femal Diva) :MAC is back home and It demands to be center stage.

 
 
Digital One
Objective: (To get people to feel comfortable about wearing bolder make up)
Examples: Encourage product trial.                    
Digital Element #1: ( “instagram”)
Description: (With in the instagram app we would have people compete
to win front row seats to fashion week and get back stage with the designers. The contest would be to who showed their inner shade diva. Who can use the bold colors the best and in the most unique creative wear. Using #macshadegoddess)
Expected Outcome: To increase purchase consideration.
 
Digital two
Objective: (To get people to feel comfortable about wearing bolder make up)
Examples: Encourage product trial.
Digital Element #1: (contest App)
Description: (Target creates a mac color in a contest to win their personalized color as the new Special Edition MAC Collection)
Expected Outcome: To increase purchase consideration.
 
Digital Three
Objective: (To get people to feel comfortable about wearing bolder make up)
Examples: Encourage product trial.
Digital Element #1: (Banner Ad, Q and A microsite)
Description: (A banner AD that takes you to a microsite that helps you find your make up inspiration, by asking questions and finding who your style icon is and what colors from MAC would best work for you.)
Expected Outcome: To increase purchase consideration.
 
Digital Four
Objective: (To get people to feel comfortable about wearing bolder make up)
Examples: Encourage product trial.    
Digital Element #1: (Personalized APP)
Description: (Make an app that applies the perfect mac make up for your face. Takes a picture of your face and has a “make up artist” Turn you into a the perfection of make up.)
Expected Outcome: To increase purchase consideration.
 
 
 
M.A.C
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M.A.C

Print Ad, Radio Spot, Television, and Digital campaign for the cosmetic brand M.A.C!
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Creative Fields