“Think Obvious, think Snapdeal” light-heartedly brings attention to the fact that when you need to shop, snapdeal.com is the obvious choice. It’s a campaign that talks about the wide range of products and the unbeatable prices, albeit in a clever and tongue-in-cheek tone of voice. The idea has the potential for a full 360 degree campaign with print, social media activations, radio spots, cinema, and online banners and video.