Dairy Farmers of Canada
Dairy Farmers of Canada

As part of its multiplatform “Get enough” campaign, the Dairy Farmers of Canada were seeking to encourage adults to consume enough dairy products on a daily basis, notably to help prevent diseases such as colorectal cancer and Type 2 diabetes. The campaign component “Cut the fat, not the dairy” targeted physicians, encouraging them to stop disparaging dairy products among their patients on low-fat diets.​​​​​​​
Dairy Farmers of Canada
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Dairy Farmers of Canada

Client: Dairy Farmers of Canada – Agency: kbs+ Montréal – Year: 2015-2014
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